What Can You Learn From Attribution Reports? Let’s Learn In Details

what can you learn from attribution reports?

Question: What Can You Learn From Attribution Reports?

1: The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign. ❌

2: The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign.

3: Budget usage for all Search campaigns, including limitations and opportunities for more traffic. ❌

4: The number of conversions the same customer completes after clicking an ad. ❌

Final Answer:  2. The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign.         

What Are Attribution Reports-Overview, And Definition

Before we tell you what can you learn from attribution reports? let’s find out what an attribution report is. If you are not collecting data from attribution reports, it means you don’t have enough information. So, if you have long been thinking to take a look at these reports, do it now. 

An attribution report pulls data on a buyer’s journey in terms of your ads. Thus, you can have comprehensive data on which ad worked the best for your company and which resulted in the most clicks or traffic. You can further use that data in designing your next ad campaign. So, if you don’t have attribution reports, you simply don’t have enough credible data.

With attributing, you can get a solid insight into a campaign’s performance and view data in specific regions. There are cohort reports that will help you get powerful insight into user behavior. There are retention rates that can help you learn about re-engagement tricks. So, there’s a lot to learn from attribution reporting. 

What Can You Learn From Attribution Reports?-The Explanation

We have already told you what can you learn from attribution reports? On top of that, you can also learn about the steps customers take before they complete the conversion. You will know the essential details of an advertisement, its click-through rates, and so on. Attributing always helps you envision the buyer’s journey in such a way that makes you feel you are gaining the experience firsthand. There are some other things you learn from it too;

Conversion Window

What can you learn from attribution reports? There are many things to know from attribution reporting, but the conversion window is one of the most important things to understand. The conversion window will mention the timeframe within which one of your ads resulted in a click and a click resulted in an installation. 

If you have a 7 days conversion window, the user must proceed with the installation within those 7 days. But, if the user installs the app on the eighth day, it will be classified as an organic install. 

Website Traffic 

Attribution reports provide a rich insight into each campaign’s success, demonstrating where you spent money efficiently and where you didn’t. Of course, it does not mean a simple count of installations. But, if you understand which ad influenced your website traffic the most, you can allocate your marketing budget accordingly.

Once you get a bigger picture of marketing, you can fulfill your retargeting objectives. For that, you have to find out what two types of remarketing can be used on google ads. But, an attribution report also gives you insight into average daily users and conversion rates, which further helps you evaluate the success of your campaign.


If you are still wondering what can you learn from attribution reports, CTR and CPC are there. CTR means the ratio of clicks to ad impressions. If you get this rate, you will know how many people clicked on your ad and compare it with how many people actually saw it.

Attributing is also helpful when it comes to understanding CPC. CPC means the average count of each user clicking on an advert, so it can help you plan your budget accordingly. Thus, you’ll have an idea of where you stand in the market compared to your competitors.

What Are The Types Of Attribution Models?

First-Click Attribution Last-Click Attribution  Multi-Touch Attribution
  • In this attribution approach, the first channel a user clicks gets all the credit for the transactions. 
  • However, first-click attribution is not always very effective because it takes at least two interactions before purchasing a product.
  • In this attribution approach, the user who clicks the last on an ad generated by sales gets all the credits.
  • If a user visits your website and purchases something, this attributing report will tell you where the user came from.
  • In this attribution approach, you get an idea of which touchpoints are the most important in a buyer’s journey.
  • Using this model, you will get separate credit for each touchpoint that your customer engaged with. 

Frequently Asked Question (FAQs)

So far, we have discussed enough what can you learn from attribution reports? But, if you have some other questions in your mind, you can take a look at the FAQ section. We have handpicked a few questions here that may help you.

1: What Is The Purpose Of Attribution?

Ans: The ultimate purpose of attribution is to determine which one of your ads or campaigns had the most impact on your brand. Thus, it helps you grab a great insight into marketing. So, you can decide on which marketing field you have to spend how much money if you analyze attribution reports critically.

2: What Are The Benefits Of Marketing Attribution?

Ans: Marketing attribution helps you improve personalized messages for marketing. It also aids in increasing ROI and conversion rates. On top of that, you can understand how many creative elements your campaign had, which will further help in better planning and productivity.

3: What Are The Common Mistakes People Make In Marketing Attribution?

Ans: Attribution models are often victims of correlation bias, so if you don’t differentiate that, it will hamper the chances of a successful campaign. The in-market bias is another drawback of it. Some users would have bought the product even if they hadn’t seen the ad, so you must avoid these mistakes.


Are you still with us? That means you have already found out what can you learn from attribution reports, right? Well, we have shared some other details on attributing too in this article. If you read the article carefully, you will learn about attribution reports for your future campaigns. If you want to know more about it, let us know in the comment box. 

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Sofia Kelly is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging. Sofia Kelly is associated with PlusLifeStyles & Worthy To Share.

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