What Two Types Of Remarketing Can Be Used On Google Display Ads?

what two types of remarketing can be used on Google display ads

What two types of remarketing can be used on Google display ads? This is a typical question that probably every google marketer is asking themselves now. Well, dynamic remarketing and standard remarketing are the two types of remarketing on google display ads. But, simply knowing the answer won’t help you accomplish your marketing objectives, so it’s time we dive deep into the delve of these things.

When people visit your website, they are not always looking to purchase things. But, they indeed are good advertising targets, and if you know how to take advantage of the used ads, you can convert these people into loyal customers. But, for that, you have to figure out what two types of remarketing can be used on Google display ads, so let’s begin.

The Basics Of Remarketing

Since we have already told you what two types of remarketing can be used on Google display ads, it’s time you find out what remarketing is. But, you have to link your google ad account to your search console if you want it to advance your business goals. Remarketing can only work if the technical specifications are already met. If you link these two accounts, you will get paid, and organic reports of your campaign and can make the remarketing agenda accordingly.

Remarketing is the tactic to display the used ads to new people who visit your website to elevate brand awareness. It depends on your campaign goals if you will target new customers or existing ones. Nevertheless, the remarketing display ads must have high-performing keywords that match with customer queries.

If your Google ad account is linked to your search console, you will get some listings based on which you can form your remarketing agenda. In addition, you will get specific google display remarketing tags, which will let you know about user actions on your sites. For example, you may keep one tag for those customers who view your products and save a separate tag for people who add products to shopping carts but don’t buy them. 

The effectiveness of google display remarketing depends on automated bidding and responsive search ads. You also have to figure out which user characteristic may not be used to change keyword bids. However, it will widen the prospect of your google display remarketing, and you will have more customers in no time.

What Two Types Of Remarketing Can Be Used On Google Display Ads?

Remarketing Google displays may not seem like a big deal, but it can increase your click-through rate and site traffic significantly if done the right way. So, let’s look at what two types of remarketing can be used on Google display ads.

Standard Remarketing

Standard remarketing is more of a conventional way of advertising on Google, but it is pretty compelling. First, you have to classify your potential customers into general lists based on their site activities. Now, in whichever remarketing list you have put them on, it’s time you show them the used ads based on their purchase intents.

If you just want to elevate brand awareness, you can display google remarketing ads to those who have visited your site. It will keep your brand’s name in people’s minds, so they will think of you first if they think of buying anything. In addition, standard remarketing works the most efficiently among all types of remarketing because it can time target people. So, if you want to increase your conversion rate within a fixed timeline, standard remarketing can be helpful to you. 

The objective of any marketing or remarketing campaign is fixated on increasing brand awareness. But, if your elevated brand awareness can get you some sales opportunities, where’s the harm in that? So, you can use this type of google remarketing ads to get your hands on some potential customers. 

Dynamic Remarketing

Are you still thinking about what two types of remarketing can be used on Google display ads? Well, we have already told you all about standard remarketing, so now you’ll have to learn about dynamic remarketing. In dynamic remarketing, you use a service feed with all the essential details of your products and price.  However, every item comes with a unique ID, which is mandatory in dynamic remarketing.

When your google ads help you make the remarketing list in dynamic remarketing strategy, it will attach the Unique ID of a product that those customers saw. If you use Google Web designer, you can also link the unique ID to your data streams. 

In dynamic ads remarketing, you can link the feeds to responsive search ads while creating them. For example, You can pull certain elements like the unique ID from the service feed while presenting an ad to a user to ensure the customer gets the product he is looking for. 

If dynamic remarketing can help a customer find the exact product, you can imagine how effective it is. You can also use this remarketing strategy to stay in touch with your customers by giving them discount alerts or introducing lower-priced products to them.


If you have identified what two types of remarketing can be used on Google display ads, do you think you are ready to use one of them in your next marketing campaign? If not, you probably still have some questions left on your minds. So, let’s take a look;

1: What Are The Types Of Remarketing?

Ans: Apart from standard remarketing and dynamic remarketing, there are a few other types of remarketing too. To boost your next campaign, you can use customer list remarketing, video remarketing, focused advertising, well-timed targeting, etc. 

2: What Are The Types Of Display Ads?

Ans: There are three significant types of display ads such as Gmail ads, uploaded image ads, and responsive display ads. All three types of display ads are effective and can serve different marketing purposes. But, as per our studies, responsive display ads bring the most effective results. 

3: What Is Google Remarketing?

Ans: Google remarketing is a type of online advertising targeted at people who visit a site but don’t necessarily buy items from that. This is a targeted advertising strategy that can turn the audience into loyal customers. Analyzing their site actions and previous purchase behaviors is helpful in google remarketing. 

Putting It All Together

What two types of remarketing can be used on Google display ads? We have shared enough details of this question in this article. It’s better to read the article thoroughly once before deciding which type of remarketing to use in your campaign. However, if you want to know more about the remarketing types and or why they are important, you can ask us in the comment box. We will surely get back to you with an answer. 

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Sofia Kelly is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging. Sofia Kelly is associated with PlusLifeStyles & Worthy To Share.

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