Question: What are the three marketing objectives that can be met via targeting on google display ads?
A: Drive action
B: Generate buzz
C: Influence consideration
D: Build awareness
The right answers of What are the three marketing objectives that can be met via targeting on google display ads? are Option A: Drive action, Option C: Influence consideration, Option D: Build Awareness. Do you want to find out why they are the right answers? Here is the explanation given below.
Now that you know the right answers, you need to understand why. You can build awareness display marketing to meet the objective to reach many audiences and maximize brand exposure. On the other hand, Influence consideration display marketing is used to engage with the users to actively research the services and products. Last but not least, you can use the drive action display marketing objective to engage again with the customers who have shown interest in your products in the past.
After learning the answer of What are the three marketing objectives that can be met via targeting on google display ads? Do you want to find out more about them before applying them to your campaign? Here you can find more about them.
How To Convert Among Three Stages In Google Ads?
It is a very important roadmap that every marketer needs to have before starting their journey. There are three stages before final conversion, including awareness, influence consideration, and drive action. You need to know how to convert your audiences through each stage to get the final result. So, first, let’s learn about these three stages.
- Brand Awareness – When customers discover about the company and their offerings
- Influence Consideration – When customers show interest in the services and products
- Drive Action – When the customers are making the decision to buy them.
You can apply these three key stages to any marketing funnel. So, let’s find out what approaches and content you can use in each stage to convert customers to the next one. First, let’s start with brand awareness.
1. Brand Awareness
It is the first stage of the process where you will need to attract the customers and make them discover about your company and products. You need to provide as much information as possible about your services, products, and company to these audiences. Try to make the content more educational and less promotional.
You need to assure them that your brand is one of the best ones in the market and provides high-quality services. Here are some things that you need to understand when you are making the strategy for this stage.
You need to keep in mind that most of these customers are researching your company and products. Therefore, you have to make sure that you stay at the back of their head when they think of getting the products or services you are selling. There are multiple ways available to connect with customers, such as educational videos, detailed guides, checklists, expert articles, and others.
2. Influence Consideration
If you have engaged well with the customers in the first stage, then you might be able to see them in this stage. It is the second stage, where you already have some potential customers who have knowledge about your company and offerings. Your primary objective in this stage is to show them how the products can solve their problem.
Apart from that, you will also need to show them the reasons why your company is better than the competitors. You have to make sure that your sales reps are prepared to get in touch with the customers. Some of the things that you can try at this stage are case studies, free webinars, catalogs, free samples, and others.
3. Drive Action
It is the final stage of the process where the conversion happens. In this stage, most of the potential customers make the decision to buy your services or products. You have to make sure that they make a positive decision and the conversion happens. When a customer is in the final stage, they have already become loyal and reliable.
All it needs is a little push to make the purchase. Here are some things that will help give that push, including demos, free trials, discounts, coupons, expert opinion, and others. In addition, it will help to increase the chance of conversion and get new costumes.
Frequently Asked Questions
Q1. What to types of marketing can be used on Google display Ads?
The two types of remarketing strategies that you can use in Google Display Ads are dynamic remarketing and standard remarketing. Both of them follow the tenets to show ads to visitors who visited previously. However, with dynamic remarketing, you will be able to do more personalization.
Q2. What are the 3 types of marketing objectives in the display network?
The three types of marketing objectives in the display network are: drive action, build awareness, and influence consideration. All of them are different from others and come with different features and benefits. Therefore, you have to choose one based on your business goals and targets.
Q3. How does Google decide which ads to display?
Google decides which ads to display with the help of the ad auction. Apart from which ads to show, it also decides the position of the ads. Google ads monitor every ad and calculate the rank in the auction. Based on the ad rank, the ad’s eligibility and position are decided.
Q4. What are the 3 types of Google Ads available in SEM?
The three types of Google ads that you can choose from are Gmail ads, responsive display ads, and uploaded image ads. All of these ad formats are very effective for different strategies. However, according to Google, responsive display ads are the most effective ad format to get high reach.
The answers of What are the three marketing objectives that can be met via targeting on google display ads? are drive action, influence consideration, and brand awareness. You can take a look at the explanation to find out why these are the right answers. Also, the whole process and roadmap of these three stages are given in detail to learn how to navigate and make a conversion.