So you want to know how much is Snapchat worth? But did you know that owned by the well-known Snap Inc, Snapchat is one of the top multimedia messaging applications in the world today? Recently, the application has witnessed its own sets of challenges, including a charge from the Federal Trade Commission.
The charge was about the app misleading users about one of its top features that videos and photos once sent disappear ‘forever.’ But that hasn’t affected the popularity of the platform, with 347 million users daily, most of them spending about 30 minutes, on average, on the platform daily.
So without wasting any more time, let’s get started with determining Snapchat’s worth.
How Much Is Snapchat Worth?
Before we can proceed to the whole ‘how much is Snapchat worth 2022’ discussion, check out the table below for a basic overview of the platform. And then just scroll down to find out more about Snapchat’s worth.
Headquarters | Santa Monica in California |
Founding Year | 2011 |
Evan Spiegel ( CEO) 2021 Compensation | 1 USD base salary | total compensation: 3,290,616USD |
Snapchat’s Market Cap: $15.97 Billion USD
When investors seek details about any company’s size, they first check at their market cap, or even the total number amount of dollars, worth its stocks. This number can be easily determined by multiplying the total number of all the outstanding shares with one share’s recent market price.
Snapchat’s market capitalization stands strong at 17.13 billion dollars.
Understand that market capitalization is a single figure that investors use for figuring out how the Snapchat stocks must be priced. Although the platform’s market cap sounds solid, it is important to take note that the platform has been facing losses annually for the past four years.
Snapchat Revenue
Snapchat revenue has grown by 12% in the financial year 2022 to 4.6 billion dollars. Although the revenue has grown this is the lowest recorded annual revenue growth for Snapchat. Here’s Snapchat’s annual revenue from 2015 to 2022.
Year | Revenue (billion dollars) |
2015 | 0.05 |
2016 | 0.4 |
2017 | 0.8 |
2018 | 1.1 |
2019 | 1.7 |
2020 | 2.5 |
2021 | 4.1 |
2022 | 4.6 |
Snapchat Profit
Snapchat even after seeing a revenue of 4.6 billion dollars in 2022 has seen a recorded net loss of 1.4 billion dollars. After seeing its initial profitable quarter in 2021 Q4 has recorded losses for 4 consecutive quarters in 2022. Here’s the Snapchat annual net loss chart from the financial year 2015 to 2022.
Year | Net Income/ Loss (million dollars) |
2015 | -370 |
2016 | -514 |
2017 | -1175 |
2018 | -1254 |
2019 | -1032 |
2020 | -945 |
2021 | -489 |
2022 | -1428 |
Although Snapchat has incurred losses they were able to reverse their user stagnation of 2019 and had seen a steady increase in their users.
Snap Faces User Experience Challenges:
So you know how much is Snapchat stock worth – but any good investor does a complete analysis of the company they invest on. So it would be impractical to ignore the challenges faced by Snapchat. So let’s find out more about these challenges.
After going public in the month of March 2017, Snapchat Inc. raised 3.4 billion dollars for its public offering initially. Its primary products include cameras, most importantly, the one that is featured on the company’s messaging app, as well as, spectacles, which basically manufacture eyewear that can double as camerasand etc.
The brand generates revenue mostly via Snapchat as well as through augmented reality marketing and advertising.
Yes, the company did have a strong beginning with its initial public offering, but its capability to boost profits has been anything but reliable. Due to their legal expenses, uninspired user growth, and operating costs, Sanpchat Inc. has lost money for the past few years. Moreover, user experiences of Snapchat in terms of market forces have incurred celebrity wrath (Kylie Jenner and Rihanna) in the past.
In fact, Kylie Jenner’s diss in the month of February 2018 about Snapchat ultimately led to a stupendous loss of one billion dollars in terms of market value.
Parental Oversight Concerns:
Knowing how much is Snapchat worth has a lot to do with things like parental oversight concerns – so let’s not skip the same. Scroll down and read about parental oversight concerns.
Last year, just like other social media platforms, including the popular TikTok, Snapchat also faced pressure to take proactive steps toward stemming the sale of illicit drugs on the platform. And that’s not all – even things like protecting minors from adult predators and exploitation.
On October 2011, Snap announced responded and spoke about how it plans on rolling out family-friendly features specially designed to “give parents more visibility into who their teenage users may be talking to on Snapchat and their privacy settings, among other things.”
The Family Center feature has not been released till not but then TechCrunch reported screenshots obtained from Watchful (a product intelligence firm) said that the new feature enables parents to check out who their kids are friendly with or who they have texted in the past one week on the platform.
Parents can not view the content from those chats but at least they can help their teens to report harassment and abuse. Data on Statista says that last year, the platform was one of the most famous platforms amongst teenagers, with a solid 35% using it as compared to around 30% depending on TikTok, or just 22% relying on Instagram.
Snapchat Review
Here are some user reviews of Snapchat.
- Nadine M. says, “Nice Software Nice Enough Filters.” Adding further she comments pros and cons of the application. “It has helped me to integrate work with fun activities in one space. It has been very helpful and useful for Content Creation.
Pros- Overall a nice software. Beautiful filters. Easy to maintain contact with friends and family. Fun app.
Cons- It would be nice if the creators would consider blocking the Discover features to prevent inappropriate content from being viewed by a “particular” age group.”
- Jessica F. says, “I have been using snapchat for more than 6 years. My overall experience is great. I like to send and receive pictures from my friends. I also enjoy the “map” to see where everyone is. It is an amazing platform to explore during lockdown. I feel more comfortable using snapchat than instagram since I only keep my best friends there.
Pros- I love snapchat, especially the availability to keep in touch with my friends during lockdown. Sending and receiving snaps daily help me to sustain the friendship along the way. It is also easy to connect with the old friends in college who I lost contact with. More than that, the app is pretty fun! I love to try different lenses as well. The streaks with my friends keep me motivated for sending and receiving snaps.Cons- My biggest complaint is that I can’t save messages, unless you choose the option to save them for 24 hours. So differently than other platforms, the conversation will be lost forever and I am a person who likes to keep messages for future references.”
Frequently Asked Questions: (FAQs):-
Check out the most frequently asked questions about how much is Snapchat worth mentioned below.
Ans: The answer to this question can be summarized with the help of the table mentioned below.
⦿ Share Price (52-Week Range) ➼ 9.34 – 8.34 dollars
⦿ 2021 Revenue ➼ 4.12 billion dollars
⦿ 2021 Profit ➼ 487.96 million dollars
⦿ Snapchat’s Net Wort ➼ 1.07 billion dollars
(as evaluated by GOBankingRates)
Ans: A company’s worth is can be typically represented with the help of its market cap or net worth. Another way is to multiply the current price of stock with the total number of outstanding shares. From 25th November 2022, the net worth of Snapchat is 16.42 billion dollars.
Ans: Snap was able to generate over 1.1 billion dollars as profits in its third quarter. The annual revenue of the company amounted to somewhere around 4.12 billion dollars in the United States in 2021 – from 2.5 billion dollars just in the year before.
And It’s A Wrap!
So now you know how much is Snapchat worth – what next? Are you planning on investing in the platform? Or were you just curious? Whatever your reason might be, the point is the platform has been losing out money for the past few years. So, be cautious about investing on this platform – because things don’t look great right now!
In the meantime, don’t forget to tell us what your thoughts are on Snapchat’s market worth and experiences with the platform in the comments below.
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