Have you ever heard about Dynata? A platform made to help brands get hold of data – you know how a brand needs market insights before launching even a minor campaign. But it’s not logical to always speak to your ideal target audience. This is where Dynata walks in to save the day! So today, we will talk about Dynata – keep reading to find out all that you need to know!
Answering, What Is Dynata? Things To Know!
Dynata is a platform that offers its customers relevant B2B insights, measurement & activation, innovative tech information, and even leverages robust data. With a solid experience of over 40 years, Dynata has now become a pioneer in the world of B2B and consumer insights. The company plans on automating the marketing continuum of the all-in-one platform for,
- Targeting their ideal audiences,
- Uncovering insights,
- Connecting data,
- Activating the processes,
- Measuring and optimizing the campaigns,
- Analyzing, visualizing, publishing, and sharing those insights.
This helps customers to boost their business growth. The official website of the company says that the brand has helped over 60000 research advertising agencies, market research companies, publishers, investment firms, and media brands from across the globe in almost every industry.
What are their key success areas?
- Accelerating transformation.
- Enabling better decision-making.
- Delivering revenue growth.
So you have a fair idea about what is Dynata. But what about their mission or purpose? Dynata’s mission revolves around improving the market understanding and business growth of its clients. The company executes its mission by simply connecting its clients to the opinions, actions, and interests of the largest community comprising actual people in the world.
In this way, Dynata is able to help its clients to boost their advertising activities and, more importantly, market research.
Diversity And Inclusion:
While Dynata research has been delivering great service to global clients, what lies at the core of their strategy is diversity and inclusion. The brand works on connecting agencies and brands to different consumers across the globe. But when you serve as a trusted source of the consumer’s voice, it’s vital to ensure one thing – are all voices being heard?
From the basic survey creation and fielding to analysis, Dynata is known for being inclusive about making sure that all voices are given importance. The official website of the company even says in this context,
“Dynata is taking strides each day to continue to invest in ensuring our panels are diverse and guiding clients on ways to be more inclusive in their research.”
Moreover, it is not just about bringing diversity into their work but also hiring and celebrating diverse talents within the company.
Dynata And Its Products: What Products?
You don’t have to find out about Dynata separately calls when you can scroll down to check out all the products that are rocking in the industry currently!
The Dynata Insights Platform has been developed to streamline your team’s workflow, allowing your team to prioritize insights instead of worrying about operations. What is the company’s motto in this context? “Secure. Connected. Intelligent.”
Then you have the Dynata Platform intelligence that you can use for simplifying, standardizing, and automating your insights journey from the beginning to the end. While the concept of Dynata call is almost revolutionary, here are a few other features that stand out!
- Analytics, and
Dyanta And User Reviews: What Are Consumers Saying?
If there’s one thing that makes sense before making an investment, it is checking what are other users saying! Scroll down to read a few customer reviews on Dynata mentioned below.
Review By Plano Kathy:
“I did a review, and I forgot all about doing it. Today I received an Amazon gift card. I do remember the survey being long and boring, but that is how most thorough surveys are. I had nothing to do, so they did not waste my time. However, whoever writes the survey questions could do away with many of the questions and revise the answer phrases and always add ‘no opinion.”
Review By I Master007:
“Data has been a great provider for me. I use their survey platform, Opinionoutpost, and I can say that I'm more than happy with their services. It makes me happy to be a part of their team. Professionalism & Integrity. Keep up the great work, guys, the future is bright!”
Review By Devon Schacknies:
“Seriously? The first question is my date of birth. Blatant scam if I've ever seen one. I asked if I could skip avoiding giving out personal info, and she said no. She barely spoke English, and anything other than a number, yes, or no, seemed to make her very frustrated.”
Review By Jack:
“Be interesting to see what the future holds for Dynata …Laben’s growth philosophy of buying up these smaller companies, then watching them decline because of Dynata’s reputation wasn’t great, but now Laben is out. He’s out for a reason, so there is something to monitor if there are any changes, etc.”
Dynata Employee Reviews: What About Employee Reviews?
While Dynata’s official website talks at length about inclusivity, diversity, and a positive working environment, the question is whether it’s actually true or not! Let’s check out a few employee reviews!
“I hated this job; the job was stressful; they have you calling people's homes at any time of the day. Forcing people to answer questions on surveys they don't want to take. Very underpaid!”
“This place is good for a fresh grad or entry-level only. People are fun to work with but not enough if you're looking for career growth or a higher salary.”
“the pay is low, but the job is easy anyways. it could be a nice side hustle for those that are looking for extra pocket money, but the job can get pretty boring, and repetitive, and just makes you nonchalant to go to work.”
“During my working days my level of excitement is so high. My work in Dynata is very exciting and every day you can assess how productive you are. So thankful even in a short period of time I got the chance to be part of the family. Hoping that I can still be hired soon once they will be open again.”
And It’s A Wrap!
So now you have all the relevant information about Dynata. So do you want to work here, or do you have a brand, and you are in desperate need of data? Whatever your reason might be, the point is this article will help you in both cases – so save this for future reference.
In the meantime, tell us what you think about date research, and feel free to share your past experiences in the comments below.